- To use media to promote themselves
- To update, with new information: tracks, tour dates
- Sell merchandise, tickets, albums
- Promote Tour
- Immerse Fan Base
- Reaching an audience from all different platforms
- Directly directing to the fans
- To create themselves known
- An international audience
- Easily accessible
- Receive fan feedback
- Makes them look more official
What are the benefits to a website?
- Accessible anywhere
- Quickly update and address fanbase
What should a website include ?
- Links to itunes
- gallery
- links to social media
- merchandise
- Contact
- About
- Comment box for fans
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