What we have in mind for our Artist ?

Idea's for what she looks like? 

Lucky Blue Smith - Model

This model is a great example of what we want our Artist to look like. Blonde hair and blue eyes, with a sweet youthful face. Someone with such a light complexion in a video with a mix raced girl, we think will look so good together. I think Lucky Blue Smith is also a little to feminine for our male artist, so our real pic will possibly look a little more masculine.

Updating Luke

Today we spoke to Luke again, so we could update him on what we had improved on after he gave us our feedback. We spoke of using a student as the main actress. He was worried that a school student could not pull of the video considering it could be quite embarrassing for someone to be in considering the content (the dancing and passion). We then re-assured him, but also took on board that this is such a good point. This made us realise that we should in fact hold auditions for the main part of the dancer. When we choose, we will take a rehearsal in the chosen outfit and have the girl dance part of the routine. This means we will be able to see if the girls can carry it off. We are going to do this on Friday. He also gave us orders to make a A3 drawing of what we want our set to look like, and to scout locations that we could potentially use. After speaking to Luke I feel like we have real structure on how to develop our idea into the real thing, more insight on how to make it the best it can be. 

Here are some of Luke's Notes he took :

What we have in mind for our actress ?

Idea's for what she looks like? 

Ashley Moore - Model

She appears in this music video for Drake. She is obviously a very attractive model and very unique. I love how she is mix raced with a very sweet face.  I would hopefully love to find a girl with possibly a similar look.

Lighting in The Video Inspiration

This strong red and blue lighting is so artistic and dynamic, and is what we will choose to style our video like. It will look so quirky and modern. The mix of these colours are beautiful in these still images so it excites me to imagine what they will be like in a video. The lighting kind of adds to a night time and youthful theme, which is so evident in our idea that we want to portray these themes. Even when our artist is walking through the streets it may be quite interesting to possibly shoot him at night like these photographs and use the lighting outside.

Ollie Allgrove Talk

Works for:

Passion Pictures

Ollie Allgrove

His job is he is an executive producer.

Ollie Algrove came into school on Monday to give us a talk on what it is like to make a music video in the industry and also what is important to make a music video perfect for the artists image. I found it very interesting to have some first hand insight from someone that has worked on big well known projects and in the business for a long time. One of the big questions we had for Ollie of course, what was the biggest success and project?

He replied that they in fact created all the animation for the Gorrilaz (band). This band used their image as illustrated characters for their full album up until their last release. This shows how successful it was. Although Ollie said it was quite a risky one considering the first debut from an artist in their video is for the audience to have a full presentation to what they are all about. So when creating animated character this could of been quite a big risk considering it could go easily wrong.

What important notes I took :

What do Passion Pictures do ? Represent :

• VFX Artists
• Producers
• Directors

It is important for a music video to receive :

• Hits
• Controversy
• Impact

The meaning of a collaboration is when the director of the video and artist exchange and create idea's. Ollie said it was very important to keep this trust and look after the artist. Some times because directors are on commission the artist, if they have worked with them before and had a good experience, will ask for the director to work with them again. What is important to keep in mind when creating a music video is a few main elements :

• Makeup
• Wardrobe
• Performance
• Set

All these elements will portray an artist to its audience, so it is important to get this spot on to what the artist wants to be viewed like, so then they speak directly to their ideal fans. Talking about shoot day Ollie gave an important quote to remember, 'Do not fix in post'. This means that you should get all you need on the shoot day and do not always rely on post production to fix something you could not do on the day of the shoot. 

Sponsorship is something else that is quite important in the industry, for example Ollie told us that Adidas may pay ten thousand pounds just to have a shot (advertising) of a pair of their trainers.

Making Story Boards!

During our meeting we started to create our actual story boards with the information we created with the time line. We discussed what kind of shots we needed and then split our group, giving each person a section to draw on the timeline. I was "luckily" given the section of the girl dancing, which was a lot of shot changes. 

 Here is our first draft that we created together:

Artist Costume

Have it

Have similar one to it

Have it

Have it

Have it

We based our artists style on what is cool at the moment, so that when it comes to the video his style is very influenced by what our young audience will think is trendy. It is great because we have all these items of clothing at hand, not all off the pictures are crazily accurate but they are all from these brands and have the same colour co-ordination.