Audience Profiling Moodboard

From what I pictured this is what I created and stuck together.

The Dancing Style

Sexy, sexy is key. I have been put in charge of the dance style she performs in the room. I am going give a few examples of what we are possibly looking for. The name of the type of dancing she will do will probably be jazz or burlesque.
I have put a few video's up of what I imagine she will be doing.

Her dance movement will begin with her swaying on the bed, then on instrumental side of it she will start her dance routine around the room. Half way through she will move closer to his chair.

Understanding Audience Profiling

Defining the Audience

It is a way of knowing who your audience is and breaking them down. So that you know about your audience. It will help institution segment them.  It can be achieved both demographically and psychographically. 

Demographically Segmented

- An audience being cut according to social criteria (gender, class,   race, sexuality)
- Most popular approach : JICNARS

A - higher management/ administration/ professional
B - middle management/ administration/ professional
C1 - supervisory/ clerical/ junior/ management
C2 - skilled manual
D - semi and unskilled manual
E - subsistence income/ pensioners/ widows/ casual labour/ unemployed. 

It is going with the majority, obviously it does not apply to everyone. This helps because of song content (so they can relate, e.g Eminem would relate to the E and D category as a majority), also the amount of money coming in (for example the children in E category will pay for children's album.)



VALS (psychological profiling)

A lot of different sections :

Actualisers
Fulfilleds
Achievers
Experiencers

TEENAGE VALS :

Trendies
Puritans
Innovators
Rebels
Groupies
Drifters
Drop-outs
Traditionalist 
Utopians
Cynics
Cowboys

Success With Re-Pitching

Our Presentation

Success! They like the changes we have made to the idea, but there are still things we have to work on. Here is video of us re-pitching the idea to Mike and Luke.

Luke's Feedback

• The water will be much more hassle than it is worth for only two shots. After discussing this with the group we realised it would also be very annoying considering it would make our dancer wet, our artist wet and our set wet.
• We need more performance elements by re-using the corridor. But we can not use the corridor shots throughout the video if our artist enters the room. This means that we might need to make the artist separate from the man in the room with the girl. First thoughts, we want to still have our performer as the man in the room,  but by making the man in the room mysterious we could then at the end of the music video un vale that it is in fact our artist with the girl. 

Re-Pitching Our First Idea

SaD DAYs MaN

We realised after pitching our first idea we definitely did not get the feedback what we wanted, which is fine, but we love our idea so much that we are going to re-pitch it, taking on all the feedback and making the changes.

Group Meeting

After a long group meeting we saw the reason in the needing for change to our idea. There was not many performance elements with our main man singing, where Luke suggested that he was not even needed in the video! Which cannot happen, its important we have our artist in the video singing the song. So we decided to keep the walking in the street evidently but as a much smaller piece in the video, more as an entrance. This will then cut to the artist walking through a strong lit corridor (red). During this time he will lip syncing to the song. 

Following this, he then opens the door to a red lit room with a bed in it. Sat on the bed it is our dancer.

Feedback from Pitch

FEEDBACK
OUR REACTION

• The first bit of feedback given that the female was much more interesting. Yes we are going to use more on her, but I really still feel strongly about having a female character.
• No point doing slow motion because there need to be a lot of movement. Possibly make his performance more animated or change the thought of using slow motion.
• The guy seems slightly out of place although it is all about him, apparently the stuff with the female if much more interesting. Have him as a smaller element in the room.
• Given the way we will have to shoot it, this means we will have to choreograph a dance, dancer will need this to use it continuously for continuity.Need to have a style and think it right through. Female might need to be a bigger element in the video. Also we need to find a pro dancer.
• Loved the water floor. Use this and incorporate it in the dance.
• The street is not going to look like the street we imagine. We may need to cut the idea of the street.
• Good song choice. 
• We need a third element, it is too short needs something more. Have a meeting and make more stuff.

What are we going to do?

1. Develop the performance element. LUCAS
2. We need to now consider what dance we are going to have, and what goes on in that room. KAI
3. A third element/how to incorporate. GUSTAVO

Pitch

Group Photo's

Our first meeting of us discussing on what idea's we were going to choose was very interesting. For our first idea I successfully combined my vision of having a female dancer in the video against strong lighting.  Lucas, a member of my group, had two strong visual idea's in which we choose to put forward to Luke in our pitch. 

First Idea

Song : Without U
Artist : Spooky Black

The Story :

A short story of how the artist travels to a girl in a red lit bedroom. It will show him floating through the streets while he sings the song emotionless. Instead of walking normally it will look like he is floating to give a 'trippy' effect to the video. Throughout the girl will be provocatively dancing around the room for his pleasure. 

Pitch Powerpoint

Second Idea

Song : Pure Luxury

Artist : Tyga

Story :

Lucas wants to create stereotypical rap video, involving a rapper and his gang trashing up a street, fire, an abandoned car park and a mosh pit. 

I raised a few problems with  this idea. The main one was the fact to pull of a rap video with violence is that everyone in the video has to be intimidating. With this in mind I do not think it is possible to do this with a bunch of young boys from our school. It would just end up looking like a parody. So we decided to just have the rapper alone in the car park and only use the group in the mosh pit because their faces will be covered through it.

So after this we came up with the full finished product for the pitch. The rapper will be walking around an empty car park performing his song alone, dressed in black. He will get angrier and angrier as song goes on and the mosh pit will begin. The climax of his anger will be him setting a rag in a bottle on fire. It will be all about intimidation. 

Pitch Powerpoint