Polydor Records Talks

MY NOTES

Video Commissioner,

Between the artist and production company, 
They will be given a single, and a deadline, an ultimate delievery date, when the artist is videod.

At that point they then talk to the artist to see if they have pecific ideas for the video/track, do they want to be in the video, if it is narrative based, whether its studio or location. Sometimes a artist will know exactly what they want, and then they will bring a director to mind. We come up with brief, or they will. 
They show some of the Directors briefs, the more specific the brief, with they budget (depending on record sales + tours) they get the idea's in with all the directors, and then make sure the chosen one, everyone is on the same page. They will sort out everything backstage any drama, 

they will ask for story boards and everything. Any issues should be resolved before the shoot day comes, its important that they see it, 

Decisions like the director of photography who is going to edit it?

First cut delivered - they discuss any changes, then if like it, they will tick off the edit. 

It is a week after delivering it, 

vevo they help us, shoot a lot of advertisement. Other artists will use taste maker sites, more quirky and cool platform. Vevo is more commercial platform but hold most views etc. 

Directors are signed to a production company. 

They are video department - but there is a digital that works on the putting up and uploading

There is a label, that see all over it, AR sign the artists, they deliver the actual music
promotions are tv and radio
digital 

Lana Del Rey Born to Die
Thin line when they know when to stick to a deadline and then not rushing art.

It's good to take risks, 

5000 is lowest budget
Product Placement
Censorship, for TV there is a lot, online there is a a limit to how much nudity you can show and drug taking.

Depends on the market and target audience if they should make to versions. Most of their artists biggest platform is online.