The people that will listen to our artist music will be of a young generation of 18-28 years olds, mostly students. When discussing the VALS I realised that some of the age group would be involved in the teenage VALS. For this I decided that they would be rebels, innovators and cynics. Cynics are people who have something to complain about which connects to the song because the lyrics discuss a troubled young relationship in a passionate young love outlook. The video will be created in a very artistic way with a different outlook to a simple situation so this connects to rebels considering they want to see the world in a different way, with our video giving young people like this inspiration to create anything that expresses themselves. Innovators main aim is to make their own mark which is exactly our artist wants to do by speaking about very upsetting things such as killing himself and falling in love, he grabs their attention because they love controversy. It works very well for all three as well because the video then sells sex as its main image. This would be attractive to teenagers that possessed these certain VALs.
The VALs that the rest of our listeners would posses would definitely be experiencers. The narrative behind our artist lyrics discuss things that are straight from raw experience of life. This would then have an immediate connection from most of the listeners whom have felt the same pain as our artist. The other VAL would be believers. You to connect to the artists music and our video fans will need to believe in the struggle of being young and expressing yourself through music about troubled times.
Treating the fan base with another method such JICNARS the target audience, keeping in mind that they will be mostly students, it will between E and D category. This means that they will not have a lot of money possibly and will be dependant on parents, and working part time jobs. Although the C category also works well because our age range goes to the late twenties as well meaning they could have their own steady jobs.
Our ideal style of fan would wear clothes that go with the trends such as Stone Island, supreme, acne etc. These brands are seen as very trendy in fashion and youthful. The other artist that they will probably have in common will possibly be people like FKA twigs, and rappers such as Travis Scott. Both these being very artistic and cool artist at this time today.
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